Bidvest Tank Terminals (BTT), a leading provider of bulk liquid storage solutions, recognized the importance of enhancing its communication efforts to effectively engage both internal stakeholders and external audiences. BTT sought the expertise of Izinga Media, to revamp its communication strategy and bolster its online presence. The collaboration aimed to harness the power of visual storytelling and social media management to convey BTT's message and values effectively.
Visual StorytellingWe leveraged videography and photography to capture key moments, showcase BTT's infrastructure and operations, and highlight its commitment to safety, sustainability, and innovation. We also produced high-quality visual content for use in marketing materials, presentations, and online platforms to enhance BTT's brand image and credibility.
Employer BrandingWe launched a targeted employer branding campaign highlighting BBT's commitment to employee development, diversity, and workplace safety. We enhanced online presence through career portals, social media platforms, and employee testimonials to attract prospective candidates.
We developed a social media management strategy to increase brand awareness, engaging with stakeholders, and driving meaningful conversations around industry trends and topics. We created compelling content calendars and curated relevant industry news.
