Illovo Sugar characterises itself as a Pan-Africanist, consumer-centric agri-business with roots in growing and making sugar, sustainably. Illovo recognised the need to fortify its market presence and elevate its reputation by leveraging specialized communication support in refining its external communication strategies and enhancing its employer branding initiatives. Izinga Creatives devised a comprehensive communication strategy tailored to Illovo's unique requirements, focusing on the following key initiatives.

Conducted in-depth market research to identify industry trends, competitor strategies, and consumer perceptions, and developed a content marketing strategy highlighting Illovo's dedication to community development, and contributions to agricultural development and sustainable practices.

Revamped Illovo's corporate messaging to align with its brand values and strategic objectives, and implemented an integrated communication approach, utilizing traditional media, digital platforms, and stakeholder engagement initiatives.